Vet surgeries frequently get members of the public coming in for advice as to which shampoo would be best to cure their dog of a chronic itch. While shampoos can often be useful as an extra treatment for skin ailments in addition to other medications, they are very rarely curative by themselves.

Veterinary staff often sell people medicated shampoos at a customer's insistence, usually after a customer has refused advice to have their itchy dog properly assessed by a veterinarian in a vain attempt to save money. This approach is often false economy as the dog usually fails to respond and extra money then has to be spent fixing the problem properly. [read more]